In the world with developed modern technology, a product can be sold, but also depends on the attached value of its color-printed carton. The quality and fashion of the carton affect the sales of a product and its popularity in the market. It is difficult to stand out among the many products without personality.

The basic function of the color-printed carton of Suzhou carton products is to protect the product, facilitate transportation, introduce or explain the function of the product, and promote consumption. Therefore, the product carton, especially the product carton closely related to the interests of consumers, should adhere to scientific and technological progress and humanistic care.

The interaction between printing and cultural creativity of Suzhou carton manufacturers can promote the development of the industry, influence consumer culture, and broaden popular science innovation. First of all, the combination of carton printing and cultural and creative elements fully demonstrates the comprehensive characteristics of the industry's materiality, technology, artistry, culture, media and intellectual power, and promotes the overall development of the carton industry. As a commodity, the carton has material properties, and has a certain technical content of the carton in order to meet different needs. At the same time, in order to win the market and attract consumption, carton printing must have the function of artistic decoration, which can reflect the innovative design of the cultural connotation of the commodity, thereby expanding the influence of the commodity brand. The creative design of the carton also makes the carton itself have intellectual property value.

Secondly, the rationality, moderation or luxury and excess of the creative innovation of color printing carton printing have an important impact on the consumption consciousness, consumption behavior and consumption atmosphere of the society. In order to implement the spirit of the instructions of the leaders of the State Council to "advocate conservation, attach importance to environmental protection, and oppose excessive cartons for products", the National Development and Reform Commission, the Central Propaganda Department, the Ministry of Commerce, the State Administration for Industry and Commerce, the General Administration of Quality Supervision, Inspection and Quarantine, and the State Environmental Protection Administration "Notice of Environmental Opposition to Excessive Cartons for Commodities", which calls for greater efforts to curb excess cartons for commodities. Excessive cartons of goods mainly refer to some consumer goods sold in the domestic market. The size of the cartons is too large, the carton decoration is luxurious, and the cost of the cartons is too high, resulting in excessive commodity prices and strong social repercussions. I personally think that a good solution to this problem is to start with the creative design of the carton. In addition, the rise of circular economy and the recycling of color-printed carton waste have extended the social and economic responsibility of the carton industry, and created a new model of "scientific social engineering" for the recycling of carton waste.